It's taken 86 years and some of the most innovative thinking in the auto industry, but today, what started as a tiny cork manufacturer in Hiroshima, Japan, stands as a world leader in the production of commercial and passenger vehicles. Today, Mazda Motor Corporation, still based in Hiroshima, Japan, manufactures a diverse line of passenger cars and commercial vehicles and is one of the largest employers in western Japan (19,247 employees as of July 1, 2005).
Tracing Mazda's roots takes you all the way back to 1920 and the tiny Toyo Cork Kogyo. By 1931, the name had changed to Toyo Kogyo Co. Ltd. and saw the manufacture of three -wheel trucks for export to China—Mazda’s entry into auto manufacturing. By the time the first passenger car rolled off the assembly line in 1960, the Mazda name was destined to find its place on the open highways of the world.
In the 35 years since Mazda's first car arrived in Canada, Mazda’s reputation for uncompromising quality and outstanding value has steadily grown, thanks largely to Kansei Engineering -- a unique philosophy that takes into account human thoughts, feelings and emotions, and factors them into the design process. How else would you explain the enduring popularity of distinctive Mazda designs like the RX-8, Mazda6, and the Miata?
Mazda proudly exports products to 146 destinations around the world. Exports to the U.S. date back to 1970, and Mazda has over a quarter century of history exporting to Europe. Cumulative total exports worldwide now approach approximately 20 million units. Mazda carries the unique distinction as the only automaker featuring three types of engines: conventional gasoline piston, diesel, and rotary.
Today, Mazda’s heritage is bolstered by the efforts of its Global R&D Network, as well as some groundbreaking partnerships with other progressive forces in the automotive industry. The ongoing collaboration with Ford Motor Company to jointly design and manufacture vehicles in both the U.S. and abroad is a perfect example.
While the quality and value of Mazda vehicles speak for themselves, a closer look at Mazda as a corporation reveals a global commitment to serving as responsible corporate citizens. In 1992, Mazda Motor Corporation adopted the "Mazda Global Environmental Charter." Since that time, Mazda has been dedicated to furthering its commitment to the environment in order to achieve greater harmony among cars, society, and nature. These actions include: zero landfill measure, fuel efficiency improvement, and reduction of emissions. Mazda has also pioneered research into alternative fuel sources like compressed natural gas, hydrogen and electricity, while eliminating the production of CFCs and the use of asbestos in the manufacture of cars.
At the core of Mazda is a passion for the road. Based on our brand message “Zoom-Zoom,” Mazda delivers that passion through “Stylish,” “Insightful” and “Spirited” products, focusing on an emotional connection with customers. Our vision is to create new value, and to excite and delight customers through the best automotive products and services. By continually striving for this goal, Mazda will be an unbeatable automotive competitor well into the 21st century.
